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The modern
life.
Long commutes. Long work days. Sitting and looking into a computer screen for 50-60 hours a week. Not exactly what evolution has built our bodies for. Hunters & gatherers. That's what our bodies are built for. Moving, using our bodies on a daily basis for our sustenance and survival. But it our modern life won't be reverting back to our ancestral ways any time soon and we probably wouldn't be too thrilled with that anyway. So what to do with our poor neglected bodies?
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The modern
solution
The rise of
gyms and health clubs coincides with the rise of the middle class
after WWII and especially the rise of the information age, an
age where we're most productive while we're doing the least with our bodies.
The gym is the modern solution to the modern problem
of our bodies screaming to be used and crying from the
way we are using them.
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The business
benefits of keeping fit
You're meeting a potential
client for the first time. They walk up to you with great
posture, a healthy sheen to their skin, a vibrant shine in
their eyes and greet you with a firm handshake. Or...
Your
client shuffles toward you with a listless look, rounded
shoulders, tired eyes and a handshake that makes you fear you
may actually hurt them. All other variables equal (experience,
education, etc.), who are you going to go with?
Well when you meet your next client, which person are they going to be meeting? Will you be listless or vibrant, full of aches or full of vitality? Here is one big reason you go to the gym. If a healthy, strong body is a sign of a successful hunter/gatherer, it will still be a sign of success for a lawyer or financial consultant. We're still human animals and 100 years of technical progress haven't erased tens of thousands of years of conditioning. What we saw as an archetype for success during the time of King Arthur is still what we look for in the time of King James. (LeBron, that is).
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The 10 to 1
formula.
Your time during the business week is
tight. Your time off at night or on the weekends is valuable
to you. Finding time to get to the gym to take care of
yourself may seem like a luxury, but the benefits for your
life both at and away from work more than make up for the time
spent training. As a rule of thumb, to really benefit
yourself, for every 10 hours you're at work, you should spend
1 hour exercising. So your typical 50 hour work week would
require 5 hours of purposeful exercise. If you're spending
your weekends outside hiking, playing tennis or soccer or
skiing, there's a good couple of hours of fun exercise. So
during the week you just need to make sure you get into the
gym for 2 to 3 hours. That isn't so difficult is it? Not when
you think about how those 50 hours at your desk are wrecking
your body.
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Let's not forget about your time off...
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ph 415.225.2405 |
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